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    Healthtech startup Traya mops up $2.2 million in fresh funding

    Synopsis

    Traya said it will use the funds to strengthen research and development, build technology to personalise the hair growth experience and acquire talent and expand its reach.

    FundingETtech
    Mumbai: Hair care startup Traya said on Thursday it has raised $2.2 million in a funding round, led by Fireside Ventures. Existing investors Kae Capital and Whiteboard Capital also participated in the round.

    The Mumbai-based company said it will use the funds to strengthen research and development, build technology to personalise the hair growth experience and acquire talent and expand its reach.

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    As part of the deal, Kannan Sitaram, Partner at Fireside Ventures, will join Traya’s board.

    Altaf Saiyed, cofounder at Traya, said, “Of more than 1,00,000 cases Traya has handled last year, 76% had digestion issues, 78% had dandruff issues, 52% had anemia, 36% had IBS, 22% had thyroid, and 16% had PCOS,” he said.

    “We will build our tech further to provide the best support to help customers stick to the regimen. While we will also invest in clinical trials of new unique formulations to further improve the efficacy of the treatment, Traya’s ultimate goal is to provide the youth with a well-rounded, healthy life,” Saiyed added.

    Traya helps people identify type, stage and root cause and then puts together a treatment plan accordingly. An ayurvedic doctor and a dermatologist are assigned to each case to track, tweak and prescribe the most suitable plan. Their diet, combined with a proprietary no-side effects formula, helps people manage these root causes, along with hair growth, for long lasting results.

    The Economic Times

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