is ranked among the top 10 e-commerce companies in India and is scaling rapidly. In the last 3 years, Myntra has become the most popular destination for personalized products in the country. Building on the success of personalization, Myntra is expanding into broader Lifestyle/Fashion retailing. The company has a vision of being India’s largest online lifestyle products retailer – a vision that revolves around giving the consumer the power and ease to transform how he/she looks.