Nuiku is a virtual assistant for sales that uses natural language processing to improve the way sales people engage with back end systems. Nuiku enables users to use voice and touch to get information in and out of back-end systems, starting with Salesforce.com. Nuiku also boosts effectiveness by anticipating information needs and delivering the right information at the right time to prepare reps for sales calls.It has created an integration engine that connects to sales system APIs (starting with Salesforce.com) and accommodates for customizations.