SuperLiving is building an AI-powered preventive health platform for Bharat, combining AI health companions and bite-sized courses to convert everyday lifestyle choices into lasting health outcomes.

Building for Bharat

Travel from Bathinda to Bhiwadi, Varanasi to Vishakapatnam and you will see the same story unfold. A homemaker runs a household like a COO, yet cannot find 15 minutes for herself. A mentally drained husband tries to show up better for his wife and kids but feels too worn down to try. A young couple tiptoes around conversations about weight and fertility, unsure of whom they can trust and too embarrassed to seek help.

This is the reality for millions in Tier 2 and Tier 3 India, not sick enough for a doctor, but uncomfortable enough to know that something is wrong. Fatigue, gut issues, joint pain, poor sleep, and low energy plague people’s lives, forcing them to struggle in silence.

SuperLiving is being built for this Bharat, where wellbeing is a daily discipline, helping people regain confidence, stay ahead of lifestyle-led issues, and live healthier, more fulfilling lives.

The Real Barrier to Better Health in Bharat Isn’t Knowledge, It’s support

Most people already know the basics. Eat better, move more, sleep on time, hydrate. The real challenge is doing it consistently while juggling work, kids, aging parents, financial pressure and the chaos of everyday life. In Bharat, that friction is sharper. Hiring a nutritionist or coach simply does not fit into most family budgets. Doctor visits are reserved for emergencies, and rarely go deeper than the symptoms.

So people turn to whatever they find – WhatsApp forwards, Youtube, reels, trending diets and free advice that is quick, catchy and mostly unreliable.

Ask why people fail and you won’t hear ignorance, you’ll hear overwhelm. “I want to start but I cannot keep up. I do not know what truly applies to me. I wish I had someone to ask when I hit a wall”. That is the reality for millions. Information is scattered, motivation comes and goes, and no one is there on the days when discipline runs out.

SuperLiving’s mission is simple: every Indian deserves a personal wellness companion that understands their life, culture, and constraints, and offers guidance that adapts and grows with them. AI has finally made this kind of support accessible to everyone, not just the privileged few.

Designed for real life, not ideal circumstances

SuperLiving provides bite-sized courses designed for real routines (from full body transformation and sugar control to muscle gain, skin care and hair health). They club this with micro-content in the form of snackable series, visual hacks and practical demos shaped for how Bharat consumes content today. The app has created a new category of “Lifetainment” content that makes even complex topics seem entertaining. All of this is backed by a 24×7 human-like AI companion that checks in, answers doubts, nudges users forward, making change feel achievable rather than overwhelming, with courses priced accessibly between INR 99 and INR 250.

The SuperLiving experience is built for how people actually live. It uses vernacular content, gentle nudges and tiny daily habits. They do not assume access to gyms, expensive ingredients, long hours of free time or the picture perfect routines you see on social media. It understands the constraints most people carry every single day and chooses to work within them, not against them.

Stories from the ground say it best. A 38 year old man from Haryana wanted to run again but life kept getting in the way. SuperLiving helped him rebuild stamina through stretch first routines and meals he could put together between work calls. Today he is training for a 5K, spending INR 250 a month instead of INR 4K on a personal trainer. A 46 year old boutique owner from Bathinda, who had quit every diet plan by week two, has now lost 7 kg in 2 months, walks an hour a day and swapped doom-scrolling for guided cooking and yoga simply because the plan met her where she was.

Along the way, SuperLiving is also collecting and learning from real-world user behaviour across 115+ lifestyle parameters, giving the platform a constantly improving understanding of what works for Bharat in practice, not just theory.

Wellness is no longer aspirational or metro-only. Urban fatigue has seeped into small towns, Bharat is adopting technology faster than most assume and while many AI offerings chase the top percentile, 73% of SuperLiving’s paying users come from Tier 2 and beyond.

Why We Backed SuperLiving?

What drew us to SuperLiving wasn’t just the idea, it was the people behind it.

Manavdeep Singh Grover, an engineer and IIM Lucknow MBA, brings lived experience with health struggles and a track record of building new verticals that unlock overlooked value, first at Meesho and then at PocketFM. His ability to spot gaps early and scale with intention is evident in how quickly SuperLiving is evolving.

Gurjot Kaur, also an engineer and IIM Lucknow MBA, anchors the cultural and content strategy. She previously scaled fashion and discovery at Meesho and shaped high engagement content experiences at PocketFM. Her content-first lens makes SuperLiving feel familiar, relevant, and non-intimidating.

Together, they balance urgency with empathy and strategic depth, giving the product heart as well as momentum.

At its core, we’re backing an operating system for everyday living and self care. Something every Indian deserves access to, not just those who can pay heavily or live in metros. Our belief is simple: India’s next major consumer category will be preventive lifestyle guidance that’s affordable, personal, and culturally rooted.

SuperLiving is building that future. Not with fear or diagnosis, but through clarity, companionship, and consistency. This is just the first chapter, as personalization deepens and behaviour data compounds, SuperLiving will define a new playbook for preventive health at scale. That’s a journey we’re proud to support.