Unravelling the portfolio: Traya Health

Unravelling the portfolio: Traya Health

Brief about startup
A one-product approach never works on hair loss or any other chronic condition. Traya combines the best of Ayurveda, Allopathy and Nutrition containing proven results to identify the type of hair loss, stage and the root cause behind it. Based on this, each person gets a doctor-prescribed treatment plan and a hair coach who guides the customer and tracks their progress.

Vision and mission
Traya was started with just one goal in mind- to deliver visible hair growth results. We did everything from product and process to tech, keeping in mind the efficacy of the treatment. Back in 2019, Traya was sold to the first 55 customers through a basic landing page and they took the proprietary formulations (all-natural herbs + dermatologist prescribed + diet). They were closely observed for 4 months and a good 90% of them started seeing visible results. That is when we decided to launch a brand and seek investment. We knew we had hit a gold mine.

Genesis
Traya is an outcome of the cofounders’ personal journey as a couple. About 3 years ago, co-founder Altaf struggled with a number of health issues including uncontrollable thyroid levels accompanied by accelerated hair loss (he faces genetic male pattern hair loss) and weight gain, which was compounded by his hectic lifestyle. He went from doctor to doctor and couldn’t do much about his situation. We researched more and explored ayurveda and naturopathy diets. The three together changed our lives. Altaf’s hair regrew and his thyroid came under control. Even his endocrinologist was surprised. Even then the cofounders had no intention of starting a company. Almost a year later, by helping a lot of friends and family with chronic health issues including hair loss, they decided to take this space seriously. They realised that both of them were extremely passionate about solving chronic health issues that a millennial faces. On further research, hair loss was chosen as a disease line to begin. It was the most crowded but also the most corrupt. As they researched more on the diseases, its types, they realised nothing out in the market can ever work. The issue is considered cosmetic but it is internal. Thus, they took up the challenge to change the way the hair loss industry works.

Market opportunity

The current hair fall market in India is broken. Many have a product-centric approach which is clearly not effective in delivering the results. Hair fall is a problem that needs to be addressed holistically and requires customization as per every individual’s root cause of hair fall. Out of the entire serviceable market, 125 million adults in India directly benefit from Traya’s offering and have the ability to afford it. The $12.5 Billion hair loss solutions market is up for grabs and Traya is aggressively growing to capture the entirety of the market while also changing the way a hair fall solution is approached and the results speak for themselves. In addition to the direct solutions to hair fall, Traya is also targeting the next line of products including anti-dandruff and cuticle damage.

5-year plan

We want to be synonymous with the terms hair fall and hair health and be known for our efficacy and honesty. On the product side, we are in research for no side effects and high efficacy solutions for other hair concerns.



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