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How to Raise Your Seed Round in India

The Seed Fundraising Playbook for Indian Startups: A Founder’s Guide to Getting Your First Institutional Cheque If you’re...

November 28, 2025

How to Raise Your Seed Round in India

The Seed Fundraising Playbook for Indian Startups: A Founder’s Guide to Getting Your First Institutional Cheque If you’re...

November 28, 2025

By - Nisha K Pai April 9, 2026

Latest Blogs

The PA You Never Had

Why India’s Personal Concierge Moment Is Finally Here and Why It’s Harder Than It Looks At some point...

12 min read

Rethinking Early-Stage Investing in India: Why Discipline Wins in Volatile Markets

Over the past decade, India’s early-stage venture ecosystem has experienced two distinct extremes: capital scarcity and capital abundance....

By - Bhawna Soni April 6, 2026

By - Gaurav Chaturvedi & Gautam Marwah March 25, 2026

Why we Invested in Grapevine

When we first met Saumil, Jainam, and Shreeyash, they weren’t just pitching us one product. They had a...

By - Kae Team March 25, 2026

Go-to-Market Strategy for Indian Startups: Distribution Channels That Actually Work

India’s e-commerce market is expected to hit $111 billion by 2026, with an additional 85 million individuals joining...

By - Kae Team February 20, 2026

Product-Market Fit in India: Signs You’ve Found It

Product-market fit is the most talked-about, least understood milestone in a startup’s journey. Founders claim they have it...

By - Antra Saxena February 10, 2026

If I Were Building a Suncare Brand in India

In India, sun exposure is not a lifestyle choice. It is a structural reality. Large parts of the...

11 min read

Budget 2026–27 and the New Math for Indian Startups

India’s Union Budget 2026-27, presented on February 1st, includes several allocations and policy changes relevant to startups and...

By - Kae Team February 9, 2026

By - Kae Team February 9, 2026

Unit Economics for Indian Startups: When to Prioritize Profitability vs Growth

The Indian startup ecosystem has undergone a dramatic shift. In 2026, profitability and unit economics are no longer...

By - Kae Capital January 28, 2026

The App Abundance Bet: The Wabi Story

Wabi just raised $20M on a thesis that sounds deceptively clean: YouTube democratized video creation; Wabi will democratize...

By - Kae Team January 23, 2026

India VC 2025 Review & 2026 Outlook

Indian startup funding in 2025 didn’t slow so much as it recalibrated. The numbers tell one story: seed...

21 min read

Why We Invested in Arkahub

India is entering a decade where energy resilience will increasingly be tested at home. Rapid urbanisation, rising power...

By - Nisha K Pai January 21, 2026

By - Nisha K Pai January 20, 2026

Why We Invested in SuperLiving?

SuperLiving is building an AI-powered preventive health platform for Bharat, combining AI health companions and bite-sized courses to...

By - Kae Team January 6, 2026

Stealth Mode or Building in Public? A Founder’s Guide to Choosing

Every few months, a founder tweets their revenue dashboard and the replies divide into two camps. Half praise...

15 min read

EdTech’s Second Act: Supernova and the 95% Nobody Served

Most founders will tell you about their pivots in hindsight, when the narrative is clean and the outcome...

By - Kae Team January 5, 2026

By - Nisha K Pai December 18, 2025

Why We Invested in Cartesian Kinetics?

The modern “Demand Web” requires logistics to move with the agility of data, yet most fulfillment centers are...

By - Kae Team December 1, 2025

Stablecoins: The Bridge Between Traditional Finance and Digital Currency

“The future of money is digital currency.” – Bill Gates Introduction: The Digital Currency Paradox Cryptocurrency promised to...

11 min read

How to Raise Your Seed Round in India

The Seed Fundraising Playbook for Indian Startups: A Founder’s Guide to Getting Your First Institutional Cheque If you’re...

By - Kae Team November 28, 2025

By - Kae Team November 20, 2025

Why We Think Bodycare Is the Next Big Wave in Beauty

The first wave of D2C brands in beauty and personal care (BPC) won on distribution. They understood Instagram...

By - Kae Team November 11, 2025

Porter and HealthKart Together Return Kae Capital’s Maiden Fund Multiple Times Over

Fund-returners Porter (~2x) and HealthKart (1x) anchor one of the strongest seed track records in the country When...

By - kc team November 7, 2025

Snapmint Raises $125M Series B: Pioneering the Future of Credit in India

We’re thrilled to announce our continued support for Snapmint as they close a landmark $125 million Series B...

By - Kae Capital October 6, 2025

The Hard Problems Economy: Mapping India’s Deeptech Frontier

Deep technologies – spanning robotics, semiconductors, quantum computing, agritech, advanced materials, and cybersecurity are no longer confined to...

By - Kae Team September 22, 2025

Beyond Capital with Kae: Building with Context, Clarity & Care

In the early stages of building a company, founders are expected to wear many hats. From refining product...

By - Kae Team September 18, 2025

Insights from Kae Catalyst: Consumer Edition

India’s consumer landscape is in the midst of one of its most dynamic shifts. Rising digital adoption, evolving...

By - Kae Capital February 27, 2025

From Vertical SaaS to Vertical AI: A Deep Dive into the Future

2024: A Milestone Year for Vertical SaaS IPOs 2024 was a slow year for tech IPOs in the...

By - Nisha K Pai November 29, 2024

Beyond the Horizon: How India’s Spacetech is Transforming and Why VCs Should Pay Attention

Overview Spacetech plays an integral part in our everyday lives, enabling functions such as weather forecasting, air traffic...

By - Natasha Malpani Oswal November 13, 2024

Breaking Monopolies in Gaming: The Age of AI (Part 2 )

How AI is Democratizing and Revolutionizing Gaming A New Frontier for Gaming In Part 1, we saw...

By - Natasha Malpani Oswal November 7, 2024

Breaking Monopolies in Gaming: The Age of AI (Part 1)

The Current State of Gaming—Monopolies, Money, and the Power Players On the surface, the gaming industry appears vibrant...

By - Kae Capital October 3, 2024

Part 10: How GenAI is Revolutionizing Healthcare: From Drug Discovery to Digital Health

The biotech and healthcare sectors are on the brink of a major transformation, thanks to the integration of...

By - Kae Capital September 19, 2024

Part 9: The Future of Search and Discovery: How GenAI is Transforming the Landscape

The current internet infrastructure, driven largely by search ads and paid traffic, is not designed to understand user...

By - Kae Capital August 29, 2024

Part 8: The Future of AI in Companionship – Shaping the Next Frontier in Human-Technology Interaction

Introduction As our world becomes increasingly digital, the way we seek and experience companionship is rapidly evolving. AI-driven...

By - Kae Capital August 21, 2024

Part 7: Love in the Age of AI: How GenAI is Transforming Dating

The online dating market is estimated to be worth around $3.15 billion, with nearly 400 million people worldwide...

By - Kae Capital August 14, 2024

Part 6: The Future of Travel – How GenAI is Revolutionizing the Travel Industry

A few decades ago, planning a trip meant sifting through thick brochures, making endless phone calls with travel...

By - Kae Capital August 8, 2024

Part 5: Redefining Play: How GenAI is Transforming Gaming

Imagine a game that adapts its storyline and challenges to your every decision and play style. This isn’t...

By - Kae Capital August 1, 2024

Part 4: Agentification of Application Layer

The foundational layer has seen impressive advancements over the last few years, spanning from LLMs (Large Language Models)...

By - Kae Capital July 18, 2024

Part 3: Designing the Future – How GenAI is Transforming Interface Design

Imagine a world where technology anticipates your every need, seamlessly integrating into your daily life with intuitive, intelligent...

By - Kae Capital July 4, 2024

Part 2: Decoding GenAI – The Next Revolution in Consumer Experiences in India

While the buzz around Generative AI (GenAI) predominantly highlights breakthroughs in Large Language Models (LLMs), we’re yet to...

By - Kae Capital June 27, 2024

Part 1: An Introduction

The last year and a half have been transformative (no pun intended) for the tech industry. The rise...

By - Natasha Malpani Oswal April 5, 2024

The Transformative Power of GenAI in Media & Entertainment

In the second part of this series, we delve into the unique blend of opportunities and challenges that...

By - Krishna Vinjamuri March 20, 2024

Audio OTTs’ Day in the sun – Our investment in Eight Network

Audio may be the first entertainment format in human history. Radio broadcasts have entertained audiences at scale for...

By - Veenu Choudhary March 19, 2024

Investment in GobbleCube

Why GobbleCube? In the evolving retail e-commerce sector, the global market, valued at $5.3 trillion in 2022, is expected...

By - Urvashi Nanda February 9, 2024

E-commerce enablers: Manufacturing and distribution

The Indian e-commerce landscape has witnessed multiple changes over the last decade. While back in the early 2010s,...

10 min read

Founder-Investor Fit

A startup’s early days are focused on only one thing, getting to ‘Product-Market fit’. Savvy investors talk about...

By - Gaurav Chaturvedi December 12, 2023

By - Krishna Vinjamuri November 6, 2023

Planning your startup journey

What do cricket and marathons have in common? The sportsmen need to pace themselves and develop strategies for...

By - Kae Team October 27, 2023

The Indian SMB Story

The SMB (small and medium business) story is not a new one in India. Contributing to over 30%...

By - Kae Team September 29, 2023

Customer Feedback Loops

During the early days of company building, getting continuous feedback from the customers about the product and iterating...

By - Kae Team August 29, 2023

Minimum Viable Product (MVP)

A Minimum Viable Product (MVP) is one with just enough basic features to be shared with early adopters...

By - Kae Team July 31, 2023

Understanding Ideal Customer Profile (ICP) Part 2: Refining the ICP

In the first part of this two-part series, we defined the ‘Ideal Customer Profile’ (ICP) and how you...

By - Kae Team June 29, 2023

Understanding Ideal Customer Profile (ICP) Part 1: Defining the ICP

This article talks about the importance of defining an Ideal customer profile in the initial days (when you...

By - Veenu Choudhary June 16, 2023

Generating the Future: Transforming SaaS with GenAI

In the last 6 months, the world of generative AI has seen an explosion of interest and hype....

By - Kae Team April 28, 2023

Crafting a compelling pitch deck

The pitch deck helps in communicating the company’s story to external stakeholders. This could be to raise capital...

By - Veenu Choudhary March 10, 2023

Investment in Onwo

We at Kae Capital are very bullish on India to the world theme. We have already seen an...

By - Kae Team February 28, 2023

Understanding the Cross-Border Fintech Market

With over $ 130+ Trillion flowing globally in cross-border volumes, cross-border fintech offers a rare opportunity to create...

By - Veenu Choudhary December 13, 2022

Investment in Contlo

Global e-commerce is a massive market. Online retail sales are expected to reach $6.5Tn by 2023, according to...

By - Veenu Choudhary November 23, 2022

The Modern Data Stack

We at Kae Capital have witnessed an increased interest in modern data stack this year. We have looked...

By - Kae Team September 28, 2022

Unravelling the Portfolio: 1K

Brief about 1K 1K is a hyperlocal omnichannel grocery chain focused on fulfilling the aspirations of ‘Real Bharat’....

2 min read

Unravelling the Portfolio: TranZact

Brief about TranZact: TranZact is a freemium digitisation software for 14MN+ SMEs Manufacturers & Traders, empowering them by...

By - Kae Team August 29, 2022

1 min read

Wysa secures $20mn to address global mental health demand with AI digital Therapeutics

HealthQuad and British International Investment (BII) join earlier investors W Health Ventures, Kae Capital, pi Ventures, and...

By - Kae Team July 18, 2022

By - Kae Team July 14, 2022

Dynamic NFT Enablers

The last few months have seen a rapid rise in all things metaverse and blockchain gaming across the...

By - Kae Team June 22, 2022

Unravelling the Portfolio: Traya Health

Brief about Traya A one-product approach never works on hair loss or any other chronic condition. Traya combines...

By - Kae Team June 16, 2022

Portfolio Fundraise Update: Foxtale raises $4M in a pre-series A round

Indian D2C skincare brand, Foxtale, has raised $4M in its pre-Series A funding round led by Matrix Partners...

By - Kae Team May 19, 2022

Unravelling the Portfolio: Hatica

Brief about Hatica Hatica is a Software Engineering Analytics platform that helps managers and leaders build productive and...

2 min read

Unravelling the Portfolio: Foxtale

Brief about Foxtale Foxtale is a community-first skincare brand. Foxtale is building a D2C Brand focused on creating...

By - Kae Team April 18, 2022

2 min read

A Guide to Improve and Maximise Developer Productivity: Metrics, Tools, and more

The global application development software market is anticipated to reach $733.5 Bn by 2028 Developers in India...

By - Veenu Choudhary April 5, 2022

By - Kae Team February 28, 2022

Multi-chain, Cross-chain Interoperability and Composability Explained

Interoperability implies the seamless transfer of assets (fungible or non-fungible) and messages, while composability essentially implies shared infrastructure/effective...

By - Veenu Choudhary January 31, 2022

Investment in Hatica: Engineering Analytics to Boost Developer Productivity

The demand for software developers is ever-increasing! Digitisation, cloud adoption and software stack globally are driving this demand,...

By - Sonia Abraham January 18, 2022

Alt Protein: The Next Big Thing

The post-COVID era has changed the way people think of health, nutrition and the environment. With this, a...

By - Sarthak Biswas and Veenu Choudhary December 14, 2021

Rise of New Creator Economy, Powered by Blockchain

India is one of the youngest countries globally and has the second most internet users after China. Post...

By - Sonia Abraham November 26, 2021

Rally of New Traders!

The NSE has 19Mn active clients of all stockbrokers combined as on June 30, 2021, an increase from 12Mn...

By - Sonia Abraham October 12, 2021

Creator Economy: Music Licensing Marketplace

The creator economy is buzzing now more than ever with YouTubers, Tiktokers, Educators, and entertainers having more influence...

By - Kae Team September 9, 2021

Hitting the Right Metrics is the Bedrock of Building a Sustainable Startup: Summarizing the Playbook

Solve for the right market Find your customer Hit product and channel market fit Hit monthly and quarterly...

By - Veenu Choudhary August 18, 2021

Future of Work

Historically, every few decades, work got disrupted by major events like the industrial revolution in the 1800s, WWII...

By - Sonia Abraham July 21, 2021

Lessons from the Upskilling Market in India

We spent the last few months evaluating companies that could potentially make or break the backbone of our...

By - Kae Team June 22, 2021

Embedded Ecosystems Built on Motherships Using API Networks/Gateways

Understanding History – Digitization Waves and How They Took Place The Indian digitization story has been a unique...

By - Veenu Choudhary June 1, 2021

Booming Indian SaaS Ecosystem

Indian SaaS ecosystem is at the cusp of transformation. According to Nasscom, India’s total SaaS revenue breached the...

By - Sonia Abraham April 28, 2021

Did We Forget About Skills Along The Way?

India inherently was a nation that encouraged skill building in all domains of life but somewhere along the...

By - Kae Team March 30, 2021

Claim Processing Engines with Healthcare Delivery Networks

The vision to build a seamless link between healthcare delivery and insurance remains the goal This is a...

By - Kae Team February 15, 2021

Women’s Health – A Massive Whitespace To Solve For

We at Kae are bullish about women’s health and feel large companies can be built out of India....

By - Kae Team October 22, 2020

Kae Konnect: Future of Gaming

As part of our Kae Konnect Webinar Series, we hosted Nitish Mittersain, Founder & MD of Nazara, which...

By - Gaurav Chaturvedi September 25, 2020

Changing Nature of B2B Transactions: The Rise of B2B Marketplaces

The history of e-commerce is intertwined with the history and boom of online marketplaces. Using technology to connect...

By - Kinjal Gosar July 1, 2020

Event Takeaway: Marketing Growth Hacks

As part of the Kae Webinar Series, Kae Capital organized a webinar with Praveen Rajaretnam on the topic...

By - Gaurav Chaturvedi February 10, 2020

How Founders Should Think About Scale Before Pitching to a VC

So you have started up recently, have just launched the product six months back, have a few paying...

By - Akansh Jain October 22, 2019

Who Is Your Customer?

Founders are often tempted to capture as much value (or revenue) as possible from different types of customers....

By - Vidushi Kamani August 8, 2019

What I Learnt With Fynd

The genesis of Fynd – Harsh tells the full story here….but here’s an extract to get you started. Since...

By - Navin Honagudi April 6, 2017

Kae Konnect: How to Make Better Ads

We concluded a wonderful event in Bengaluru at Axilor Transit. We started with a fireside chat with Mr...

1 min read

Does India Need Its Own Vernacular Internet?

India has 22 official languages, excluding English, each of which has millions of speakers. 88 percent of Indians can’t...

By - Navin Honagudi December 20, 2016