Blog


Oct

22

2019
Who is Your Customer?

Who is Your Customer?

Founders are often tempted to capture as much value (or revenue) as possible from different types of customers. To do this, they often wastefully spend their energies and company resources on capturing multiple types/avatars of customers and therefore lose sight of the company’s core value proposition and focus. At Kae Capital, I’ve seen maximum value and growth generated when founders have a laser sharp focus…