Category Archives: Articles


Apr

28

2021
Women’s health – a massive whitespace to solve for

Women’s health – a massive whitespace to solve for

We at Kae are bullish about women’s health and feel large companies can be built out of India. Women’s health is a pressing need in the Indian healthcare market It is no secret that the Indian healthcare infrastructure is broken – issues include poor doctor to patient ratios, low healthcare/GDP spends, poor geographic and cost accessibility across the board. These problems further complicate matters for…


Apr

28

2021
Claim Processing Engines with healthcare delivery networks

Claim Processing Engines with healthcare delivery networks

The vision to build a seamless link between healthcare delivery and insurance remains the goal Hello all, we are back with a second blog on our thoughts on the healthcare space – this time, as opposed to answers we have questions, we know where we need to go, but getting there will need your help! This is a topic which is of great interest in…


Sep

25

2020

Changing Nature of B2B transactions- The Rise of B2B marketplaces

The history of e-commerce is intertwined with the history and boom of online marketplaces. Using technology to connect buyers with sellers and efficiently facilitate transactions, these online marketplaces have overcome the limitations of an offline market. In an offline world, transactions are limited by geographical reach/information asymmetry and are facilitated by intermediaries, online marketplaces however open a broader market for the buyers and sellers to…


Feb

10

2020
How founders should think about scale before pitching for venture capital

How founders should think about scale before pitching for venture capital

So you have started up recently, have just launched the product six months back, have a few paying customers, good margins and a clear plan for the next eighteen months! You recently got introduced to this venture capitalist through a common friend and are excited to meet and pitch for a seed round. For the last couple of years as a venture capital investor, I…


Oct

22

2019
Who is Your Customer?

Who is Your Customer?

Founders are often tempted to capture as much value (or revenue) as possible from different types of customers. To do this, they often wastefully spend their energies and company resources on capturing multiple types/avatars of customers and therefore lose sight of the company’s core value proposition and focus. At Kae Capital, I’ve seen maximum value and growth generated when founders have a laser sharp focus…


Aug

08

2019

What I learnt with Fynd

The genesis of Fynd – Harsh tells the full story here….but here’s an extract to get you started. Since Sept 27, 2012 (when addSale was officially registered in Mumbai), we have gone through two industries, two serious potential buyers, three ground-up built teams, three names, five offices, 10 internal and external products, trying to sell in 15 countries, 22 names on the cap table, deployments across 25…


Dec

20

2016

Does India need its own vernacular internet?

India has 22 official languages, excluding English, each of which has millions of speakers. 88 percent of Indians can’t speak English (let alone read it), yet when you look at the languages on the internet in India, it’s only in English. Hindi is used by less than 0.05 percent of websites on the internet, Bengali less than 0.018 percent, Tamil less than 0.007 percent, and so on. I…